Brand, Concept, Product Design

Nectar Craft is an award winning brand I founded, and sold in WA state. I spent several years evolving this from a simple concept to a full product line complete with sales collateral, materials for in store events, sponsorships, and charitable drives.  Worth noting:

– Over $7M in retail sales in WA

– Trademarks granted federally and in Mexico

– Multiple awards received

Rather than break this down into a many small pieces, I’m sharing the visual identity system I created as it speaks for itself and demonstrates the brand guidelines and principles well.  I employed an illustrator to help with the logo and botanical illustrations (Heather Elder).